Wilson & Dorset
Wānaka, New Zealand
Brand collateral
Signage
Illustration
Wilson & Dorset is a family business based in Wānaka, celebrated for crafting primal moments that restore the human spirit through luxurious New Zealand sheepskin products.
I collaborate with their marketing team to support the successful launch of their two new store openings in New Zealand and Australia. My role includes concept development and the rollout of print and digital collateral, ensuring high-quality assets that aligned with their visual language.
As part of the opening for Wilson & Dorset’s new stores in Arrowtown (NZ) and Bowral (AU), I was tasked with designing the print collateral for the launch events. My approach involved illustrating the iconic buildings of both locations, capturing their unique architectural features.
I took care of the development of the external and internal signage for the new stores. This signage was designed to enhance the overall branding and create an inviting atmosphere, ensuring that each store reflects the character of its location while providing clear, engaging information for our customers.
Photo credit: Abbie Mellé.
Photo credit: Abbie Mellé.
Wilson & Dorset hosts several promotions throughout the year. I am responsible for developing creative concepts and rolling out print and digital assets across all channels to ensure a cohesive brand presence.
↑ Gather & Gift Promo – July 2024
↓ Spring Sale Promo – September 2024
Photo credit: Abbie Mellé.