Client: Fonterra

Agency: Art of Fact

Auckland, New Zealand

Exhibition design


Fieldays is the Southern Hemisphere’s largest agricultural event and the ultimate launch platform for cutting edge technology and innovation. Fonterra reached out to Art of Fact to design their space for the 2022 edition.

Working in collaboration with the two design directors, we successfully created a unique visitor experience that encompasses interactive panels, modular tables, and a large-format custom entertainment area designed for colouring by both children and adults.

Craft area Fonterra Fieldays 2022
Craft area illustration left
Craft area illustration right
Fonterra fieldays 2022 interactive pannels
Colouring illustration at fieldays
Fieldays 2022 by art of fact
Illustrations fonterra fieldays by Noemie Durand

Photo credit: Ian Rodney (Fonterra)