Atelier Woodworks
Wānaka, New Zealand
Branding
Web design
Art direction
Atelier Woodworks is a family-owned business nestled in the heart of the Southern Alps in Wānaka, New Zealand. They specialise in designing and crafting unique geometric wood mosaic artworks and furnitures. Each piece is meticulously handcrafted, with a focus on utilising locally sourced and reclaimed timbers.
Shortly after relocating to the South island, they felt compelled to redefine their identity and desired perception. Being a native french speaker, the artist sought a name that would embody the essence of craftsmanship and artistry that they infuse into every piece.
Atelier: a workshop or studio, especially one used by an artist or designer.
The Atelier logo exudes simplicity and minimalism while being meticulously crafted. The ‘A’ is unveiled through recognisable shapes, mirroring the core elements of their mosaic creations.
The tagline “conscious woodworks” evokes their commitment to sustainability as a business, as they prioritise reclaiming materials and conscientiously navigating every step of the process. From the design stage to the finishing touches, they want to ensure that their creations are not only beautiful but also responsible and kind to the planet.